Are We Crazy About Our Kids?

Are We Crazy About Our Kids? explores the economics of investing in high-quality early care and preschool. It pays for itself several times over. So what is holding us back?

Episode Description

Science shows that a child’s experiences during the earliest years are vital to building the foundation for lifelong individual success—in school and in life. Now economists are studying the costs and benefits of high-quality early care and preschool. And they’re worried. Not because we’re spending too much but because we’re spending too little where it matters most.

Are We Crazy About Our Kids? brings to life the class studies of Perry Preschool and other initiatives conducted by Nobel Laureate James Heckman, former Federal Reserve economist Arthur Rolnick and others demonstrating how high-quality early care and preschool yield huge benefits—for individuals and society.

The film also travels to Quebec which rolled out a novel jobs and anti-poverty program: they introduced universal early care and pre-K for $7 a day, along with expanded paid parental leave and other family supports. Quebec child poverty rates fell from the highest in Canada to the lowest.

Back here in the U.S., childcare remains largely haphazard, unregulated and unaffordable for most. But pilot early education programs continue. A preschool initiative in Salt Lake City has closed the achievement gap between rich and poor, reversing a 30-year national trend.

High-quality childcare and preschool is just one piece of the solution. But economists are clear about the equation: Our system is paying for failure, rather than investing in success.

The question is: what will we do about it? How crazy are we about our kids?

Host a Screening & Change the Conversation

Use Are We Crazy About Our Kids? as a tool to educate, organize and advocate for investing in high-quality early care and preschool—it’s not only good for our kids and it pays for itself several times over! So what is holding us back?

Share Are We Crazy About Our Kids? with your personal and professional networks.

Organize screenings:

  • With staff, students or department heads to develop a shared understanding of how investing in high quality early care and preschool yields huge individual—and public—benefits
  • To mobilize existing partners and build new alliances across sectors through community screenings to create common language about the importance of giving all our children a strong start in life
  • At conferences, meetings, policy briefings and with media outletsto focus attention on promising early care initiatives at the local, state and national levels

Join The Raising of America Public Engagement Campaign to change the conversation around early child health and development.


Featured in Are We Crazy About Our Kids?

Many organizations are engaged in high-quality early care and education research and advocacy. They have briefs, charts, videos, backgrounders and other resources you can use to engage your staff, neighbors, co-workers, community-based groups, parents and public officials.

What They're Saying

Makes a compelling case for the importance of smart investments in young children, which yield a lifetime of benefits for families, communities, and our country... Demonstrates why we must commit to making this care more available, affordable and of better quality.Lynette M. Fraga, Ph.D., Executive Director, Child Care Aware of America

Makes the vivid and compelling case that investing in policies and programs which support babies, young children and their families benefits us all. Ensuring all children get a good start in life results in a more talented workforce, stronger economy, healthier society and responsible citizenry. This film must be viewed and used as a springboard for action to help all children realize their full potential!Matthew E. Melmed, Executive Director, Zero To Three

A splendid blend of first-rate case studies embedded with vital voices in education, economics, and government. It adds up to a powerful case for investment in the so-important early learning years.David Lawrence Jr., retired publisher of The Miami Herald, president of The Early Childhood Initiative Foundation, and Education and Community Leadership Scholar at the University of Miami School of Education & Human Development

This film powerfully illustrates why business leaders–who might seem unlikely to care about early childhood programs–are committed advocates for investments in early learning. Hundreds of CEO's of major companies, chambers of commerce executives, and small business owners across the country believe that giving children a good beginning is vital to helping kids–and our economy–thrive.Sara Watson, National Director, ReadyNation